Category Archives: Network Series
With the final entry in our Network Series, Neil Turitz is here to talk about the Walt Disney Company owned network and how they fall into the everchanging landscape of television.
Even small victories for cable networks come amidst turmoil, frustration, and shedding of viewership. Today let’s take a deep dive into FX and FXX, Time Warner’s TBS, TNT, Cartoon Network/Adult Swim and TruTV, and AMC Networks’ AMC, IFC, BBC-America, WeTV and SundanceTV.
Only one of NBCUniversal’s 15 cable properties gained viewership from 2014-2015. The networks saw a boost in ratings from NBCUniversal’s monopolistic coverage of the Rio Olympics, but now that the games are gone the question remains: will people stay to watch?
It’s tough to target just how Viacom can turn things around, but even if there was a concrete method to do so, it’s not going to be easy, simply because of the nature of the cable business. It has to hope that Shari Redstone and her new board of directors can make changes that will help matters, and that both MTV and Nickelodeon can once again draw the viewership numbers it used to.
As we discussed last week, it’s tough for anyone to compete with Netflix at the moment, but it becomes even tougher when the operation interested in doing so, Hulu, can’t really decide what it wants to be or how it wants to become it. However, Hulu’s upcoming fare sounds like it’s all smarter, more upscale forms of entertainment, which could be a good thing.
So far, Netflix remains the dominating streaming service for original content in the television sphere, but Amazon isn’t far behind them. With Amazon’s endless well of resources and how many projects they’re developing, they could soon be a much bigger player.
With hundreds and hundreds of hours of original content produced each year, Netlix has grown into a giant of the television industry and it isn’t even on television. Is the bubble going to burst on Netflix or will their unprecedented growth continue?
Starz is now the second most subscribed pay cable network but still has yet to find it’s buzzy award winning show. With interesting new projects, current sleeper hits, and a partnership with Lionsgate can the network make the jump into the pantheon of prestige television?
The 40 year old Showtime is one of the oldest pay cable network there is, but a lack of buzz worthy shows has caused the formerly second most popular network to decline in viewership. Can an interesting array of new projects help bolster viewership and bring Showtime back into the upper echelon of cable television?
The main job a television network has is to draw viewers and achieve good ratings. It has always been this way, as long as there has been television and the networks that appear on it. Except, of course, when it’s not. Take, for instance, The CW.
There’s no real easy way to climb the ladder, other than to keep trying to innovate. Yes, there is plenty of the familiar on the horizon, but one of the things that Fox has always been willing to do more than its competitors is take the big swing.
Since the start of the century, ABC has been the top-rated network only once (all the way back in the 2000-01 season) and since then, they’ve been losing millions of viewers as their shows and ratings have stagnated or dropped. Channing Dungey and her team have their work cut out for them, and a fairly difficult road to maneuver to get back on top.
All in all, things are pretty good at NBC. They could certainly be worse, and in fact were, quite recently. Under Greenblatt’s guidance, the network has steadily climbed the ladder over the past few years, the question is, can it overcome the strength of CBS? For that to happen, a lot has to go right, and that’s sort of a risky place to be.
Not so long ago, CBS was a last place network. A bad joke that was hemorrhaging viewers, and giving the impression that those it kept were all senior citizens. But two things occurred that changed things. The first was the rise of Les Moonves, and the second was achieving an understanding of what its viewers really wanted.