CW is very excited about their fall schedule – as they should be. As the network pointed out during its upfront presentation, they have a clear audience and they are aware of what that audience wants to watch. Bringing Supergirl over from CBS was a great addition, and on top of that, the network said there are plans for a four-series superhero crossover.
President Mark Pedowitz and ad sales chief Rob Tuck noted that the network has grown their male audience, suggesting their viewership is now balanced between female and male (51% to 49%). The issue of gender equality came up again when Rachel Bloom and Gina Rodriguez applauded the network for “supporting so many shows about women and ran by women.”
The network also is using its current TV stars with their digital content. Previously, their digital app CW Seed created a psuedo-sibling series to Arrow and The Flash, the animated series Vixen (the title character’s voice actor guest-starred in the role on Arrow). Now they’re working with Jane The Virgin star Justin Baldoni, who is producing the series My Last Days through his Wayfarer Entertainment.
For fall, they’ve lined up a schedule that four out of the five nights begin with a DC series. An interesting choice by the network was to keep Greg Berlanti’s Riverdale off the schedule, saving it for midseason. One interesting choice was moving Crazy Ex-Girlfriend to Friday with The Vampire Diaries. The show is both supportive and critical of romantic tropes, while Vampire Diaries built itself on romantic drama.
CW SCHEDULE 2016
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