By: Mac Maclamore
Is this the face of Hollywood’s next big franchise?
What started as an article this morning in Europe’s Screen International, quickly spread across the pond to invade Hollywood early this afternoon, as talks of video game MOSHI MONSTERS being adapted into a feature film went from whispers to rumblings, and ended the day with a handful of rumors. Rumors that focus on agency and production interest, with an eye towards packaging and jumpstarting a new animated franchise. No specifics… but “Ice Age” is currently limping out of what appears to be its last film.
The web-based video game, which is the property of U.K. game designer Mind Candy, allows kids the opportunity to adopt, collect, and train a series of customized monsters as they play games and solve puzzles inside the world of Monstro City. With just over 75 million registered users, the game company has already branched out into kids market with successful launches of everything from plush toys, stationery, building blocks, music albums, and most anything the tween-set could possibly desire.
The video game, already a self-made franchise, could make a very profitable transition to film, with Hollywood seeing those 75 million G-rated users as a perfect launching point for an ongoing feature series, and Mind Candy seeing a way to further expand their merchandising and gaming empire into more worldwide markets.
But for now, we’re just at the rumor stage. So, we’ll keep you posted as more news comes in.
