ABC may have gotten some backlash over their cancellations, but CBS is taking serious heat for their pilot orders on the newly announced schedule. The lineup is filled with male-led comedies and procedurals. President Glenn Geller defended their choices reminding their audience at upfronts that there is “balance,” with Madam Secretary, 2 Broke Girls, and Mom being the female-led standouts on the schedule.
Much like the other networks, CBS focused their upfront presentation on the strength of television advertising over digital. CBS ad sales president Jo Ann Ross said, “Out of respect for your time and your intellect, we’re going to give you only one acronym: CBS… The C stands for ‘cut’ and the BS is for all the ‘bullshit’ you’ve already heart this week.”
The network also wasn’t shy with the jabs at their competition. Les Moonves called out Jimmy Kimmel for making an “old” joke at CBS adding, “it would be funny if we hadn’t beat ABC in the (18-49) demo for the last nine years.”
CBS didn’t forget about their digital world by any means. Amongst the first looks of their new series they included the video and new logo for the CBS All Access series Star Trek. The reboot will initially air on CBS before moving permanently to All Access where it will be joined by The Good Wife spinoff starring Christine Baranski.
Check out the full fall schedule below or head over here to catch a first look at Star Trek.
To see all the pilot orders and renewals for the major networks, click here.
CBS SCHEDULE 2016
Also published on Medium.