Set in 1947, the film examines how Pepsi CEO Walter Mack hired National Urban League staffer Edward F. Boyd to assemble an all-black national sales team to focus on the overlooked African-American market.
In 1947, Pepsi CEO Walter Mack hired National Urban League staffer Edward F. Boyd to do something no major American company had done before — assemble an all-black national sales team to focus on the overlooked black market.
Hollywood’s premier source for insider news and exclusives, tracking, industry jobs and analysis of the film & television market. We are home to the most robust spec script market tracking and development news.