Amazon Picks Up “Toy Wars” Drama Series from Josh Gad, Josh Schwartz, and Seth Gordon


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Amazon has ordered to pilot, a limited drama series from Frozen star and based on G Wayne Miller’s 1998 non-fiction Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies that Make Them. Gad and Schwartz are adapting the script with Ryan Dixon, who will also executive produce. Baywatch helmer is set to direct. Schwartz will serve as showrunner and produce through his Fake Empire banner.

The series follows the real-life battle between American toy giants Hasbro, the company behind G.I. Joe and Transformers, and Barbie maker Mattel in the 1980s and 1990s. At the center of the story is Hasbro executive Alan Hassenfeld, who was thrust into the spotlight after taking the reins of the company in the wake of his brother’s death.

Gad has worked as a writer and on other television pilots, including Adopted Family at CBS and a family comedy for NBC co-produced by Gary Sanchez Productions, however neither show was picked up.

Schwartz, perhaps best known as the creator of the hit Fox series The O.C., recently saw his pilot Runaways picked up to series by Hulu. He is also a writer and on the Universal Pictures family musical Monster High. 

Gordon is the director of Baywatch starring Dwyane Johnson and Zac Efron and recently produced a documentary on famed scientist Bill Nye. He is also attached to direct One Night on the Hudson, a comedy thriller with Charlie Day and Jason Sudeikis.

Gad is repped by and & Media.
Schwartz is repped by .
Gordon is repped by and .

 | Managing Editor

This news was first reported by TV Series Finale.


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