After being canceled at MTV, freshman comedy series LOOSELY EXACTLY NICOLE has been snagged by Facebook for their growing original video programming lineup. The social media site previously announced their focus on originals and brought in CollegeHumor’s Ricky Van Veen to be the head of global creative strategy. Facebook founder Mark Zuckerberg, however, has previously insisted that Facebook is a technology platform, not a media company, so it’s unclear how much competition Facebook is hoping to bring to online networks like YouTube and Fullscreen.
The series is based on the life and comedy of star Nicole Byer, who was a breakout star of MTV’s Girl Code. 3 Arts executive produces the series with Jax Media. Creator and showrunner Christine Zander will also return. The series wasn’t alone in its cancellation from MTV, fellow newbies Mary + Jane and cult hit Sweet/Vicious were also axed.
Facebook has previously started developing their programming with a new video tab and is now creating two types of programming within the tab: shortform series (from digital venues such as Buzzfeed and Vox Media) and signature series that Facebook is calling “hero” projects (like Loosely Exactly Nicole).
The approach is similar to YouTube’s initial foray into original programming in 2012 where they funded projects on over a 100 channels. They then changed course with the launch of subscription service YouTube Red, putting the funded projects behind a pay wall.
This news was first reported by The Hollywood Reporter.