Hasbro has named Meghan McCarthy the Studio’s Head of Storytelling. With a new multi-year plan being developed, McCarthy will oversee and develop the intertwining of the studio’s properties into a planned series of franchises. Among the properties are My Little Pony and Littlest Pet Shop, which will be reworked with new storylines, mythologies, and character arcs. McCarthy is very familiar with the properties, having previously served as executive producer for the hit Discovery animated series My Little Pony: Friendship is Magic. She has also written the spinoff films My Little Pony: Equestria Girls, Equestria Girls: Rainbow Rocks and Equestria Girls: Friendship Games, and has been working hand in hand with the studio on the theatrical My Little Pony feature, set for 2017.
In regards to McCarthy’s new position, Hasbro’s chief content officer Stephen Davis remarked,
“To be able to benefit from Meghan’s ability to create expansive worlds and characters across our entire portfolio of brands is an incredible opportunity for the Company. Storytelling is at the center of our brand blueprint and Meghan will help us continue to advance our strategy of building deep connections and relationships with our consumers and audiences globally through rich content in all forms and formats – across digital, television, animated and live action films.”
Lou Chase | Staff Writer