HBO Films Developing “The Color of Cola” Movie About How Pepsi Broke the Color Barrier


The Color of Cola

has begun developing an original movie titled , based on ’s nonfiction book The Real Pepsi Challenge, the has confirmed.

Set in 1947, the film examines how Pepsi CEO Walter Mack hired National Urban League staffer Edward F. Boyd to do something no major American company had done before — assemble an all-black national sales team to focus on the overlooked African-American market. Boyd and his team increased Pepsi’s sales around the country, while facing the racism of the Jim Crow South and its more insidious expression in the corporate halls of the North.

(Oz the Great and Powerful) is adapting the book for HBO, and the film will be executive produced by , and .

Capparell is a longtime journalist who currently serves as an editor and writer for The Wall Street Journal and also co-wrote the bestselling book Shackleton’s Way.

The news was first reported by Deadline.

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