Just in time for the season 7 premiere of Game of Thrones, Hulu has secured a deal to stream HBO’s live and on-demand library of feature films, documentaries, sports, and specials for an additional $14.99 a month. For $9.99 a month, subscribers can add Cinemax’s line up as well.
“By combining HBO’s iconic programming with our world class user experience and deep content offering, Hulu is giving viewers easy and highly personalized access to the very best of television,” said Senior Vice President at Hulu, Tim Connolly. “With this important new partnership, fans can now watch Game of Thrones live every Sunday, binge watch all six seasons of The Sopranos or catch up on Westworld alongside our live TV, sports, classic TV shows, and Hulu originals – all without ever having to leave the Hulu app.”
You can pay the same price to subscribe to HBO Now, a separate streaming app. HBO and Cinemax join a growing list of networks making similar deals with Hulu, including Starz and FX. Those networks are also available at no additional charge if you already a cable subscription login.
Traditional networks had slowly been moving towards the a la carte style of streaming, but platforms like Hulu and YouTube are swinging the pendulum back by putting preferred networks all in one space. At $10-15 per network add-on, the totals are quickly adding up to traditional cable prices so it will be interesting to see if networks (besides HBO and their must-watch series like Game of Thrones) will be able to catch on.
Emily J | Staff Writer