“I’m on my way… and I mean business!” declares star Roseanne Barr as she slowly glides up familiar stairs in a motorized chair in ABC’s teaser trailer for ROSEANNE. The show is a revival of the late 80’s/90’s sitcom that starred Barr, John Goodman, Sarah Gilbert, and Big Bang Theory star Johnny Galecki. In a teaser that feels as though the writers haven’t missed a beat, the tagline scrolls on the screen: Same Cast. New Episodes.
Revivals and reboots have been a mainstay of pilot orders for several years now, but many have struggled to find success. The greatest success has been the return of Will & Grace on NBC, but the show has quickly started to date itself with references. ABC initially appeared to be taking a big gamble with reviving the family sitcom Roseanne, with an outspoken, conservative lead in Barr and being a multicamera sitcom when the style of television has been slowly dying out. The odds looks good for the series now though, as the jokes in this trailer feel universal and don’t lean into the timely specifics that can sometimes hold Will & Grace back. With success, the sitcom could do in 2018 what it was also able to do thirty years ago but finding a way into the living rooms of Middle America when much of those audiences are eschewing Hollywood fare.
Roseanne premieres March 27 on ABC.
Emily J | Managing Editor