by: Sammy Mink
Remember those obnoxious “Smilin’ Bob” commercials that used to air during NFL programming and late night television?
Don’t worry – they aren’t making a resurgence…yet. Turns out that the production company Chemical Imbalance is developing THE RISE AND FALL OF THE CINCINNATI BONER KING, a project based on the GQ article of the same name. The article, written by Amy Wallace, chronicles the meteoric rise and the subsequent fall of “natural male enhancement” Enzyte creator Steven E. Warshak. Turns out, Enzyte, a product of Berkeley Premium Nutraceuticals, was part of a mail order Ponzi scheme wherein customers would enter a credit card number for their free sample of the little blue pill and would then be charged again and again for products they never received or ordered. Well, Bob’s no longer smiling – Warshak was convicted of conspiracy, money laundering, and mail fraud, earning him a stiff sentence of 25 years in prison (which was later reduced to 10 years).
Chemical Imbalance’s executive Matt Bass isn’t the first one to realize this would make an intriguing movie – Bee Holder Productions and Permut Presentations are also developing a project based on Warshak, “When Bob Stopped Smiling.” Both projects – believe it or not – are comedies.
I’m not sure I see this situation as comedic. I would be more likely to get behind this project if it were more biopic and less…well, less Smilin’ Bob. I’m envisioning a lot of “That’s what she said” moments when I’d rather see more of an “Erin Brockovich”-type expose film, telling the story behind the scenes of Warshak’s shady business dealings.
And somebody, please, wipe that grin off Smilin’ Bob’s face!