In 1947, Pepsi CEO Walter Mack hired National Urban League staffer Edward F. Boyd to do something no major American company had done before — assemble an all-black national sales team to focus on the overlooked black market.
Create an account or log in for access to this content.
Hollywood Is Already Here. What Are You Waiting For?
Right now, for only $79 dollars a year, you can get access to all the firsthand industry news, spec market tracking, jobs and more. Information is power. Join over 3,000 entertainment industry professionals!