Defy landing $70 million in second-round financing this summer and Defy chief content officer Barry Blumberg says “we want to put that money to work as quickly and efficiently as possible. Defy currently produces 75 weekly or bi-weekly series and has a combined audience of more than 70 million YouTube subscribers.
Outside of Smosh, Defy’s new slate also includes series from pop-culture and entertainment brand Clevver and Screen Junkies. Clevver is producing Get Jacked!, a workout series hosted by Jarrett Sleeper as he puts Clevver hostesses through an offbeat, grueling exercise routine inspired by hot topics and celebrities, and After Friday, a talk show catching up on the week’s most-talked-about topics. Screen Junkies has launched Character Roasts, where comedians roast their favorite pop-culture characters.
The latest Smosh shows include:
The Big What If, a sketch comedy show exploring infinite hypothetical possibilities, such as: What if Star War was shot entirely on Snapchat, and what if Donald Trump was your GPS?
Smosh Animated, classic Smosh routines are brought to life through via animation, featuring Chris Pratt (Guardians of the Galaxy) in the premiere episode.
Smosh Lab, Smosh’s Shayne Topp is paired with a real-life scientist as they conduct kick-ass science experiments. What could possibly go wrong?
MariCraft Outlaster, a reality-style show features MariCraft, a Minecraft player on the Smosh Games channel, with confessional interviews and challenges each week.
Reality Shift, a virtual-reality spin on gameplay videos in which Smosh Games talent are in a VR game in real-time, while on-camera viewers comment on the action. Series will features games on the HTC Vive, PlayStation VR, Oculus Rift and other VR platforms.
The new series will be distributed on YouTube and more than 20 video platforms.
Emily J | Staff Writer