“Fifty Shades Freed” Wins the Weekend with Less Than $40 Million

the box office-2

Film  Weekend Opening Weekend Current Gross
Fifty Shades Freed (Universal) $38.6m $38.6m $38.6m
Peter Rabbit (Sony) $25m $25m $25m
The 15:17 to Paris (Warner Bros.) $12.6m $12.6m $12.6m
Jumanji: Welcome to the Jungle (Sony) $10m $26.2m $365.9m
The Greatest Showman (Fox) $6.4m $8.8m $146.6m

FiftyShadesFreedBO2
Universal

(The numbers above and below have been changed to reflect actual box office.

It was a relatively decent weekend at the box office compared to January, but even with the conclusion of Universal Pictures’ adaption of E.L. James’ romance trilogy Fifty Shades Freed, not a single movie has made more than $40 million in a single weekend in 2018 so far.

Instead, Fifty Shades Freed kicked the weekend off with $5.6 million in Thursday previews (slightly lower than last year’s Fifty Shades Darker), and $18.5 million its opening day, which was also less than the threequel’s predecessor. It ended up grossing $38.6 million over the weekend to take top spot at the box office, but that was down dramatically from the $85.2 million opening of the original Fifty Shades of Grey in 2015.

The “B+” Fifty Shades Freed received from CinemaScore audience polls is the same as last year’s Fifty Shades Darker, which opened with $46.6 million and grossed $114.4 million total in North America. Going by its early numbers, Fifty Shades Freed might struggle to get to $100 million but it should come close, especially with Valentine’s Day on Weds.

Overseas, Fifty Shades Freed grossed $98.1 million in 57 markets, scoring the #1 spot in 54 of them, as the trilogy has now grossed over a billion worldwide.

Sony Pictures’ half-animated Peter Rabbit, starring Domhnall Gleeson, Rose Byrne and the voice of James Corden as the title character, would seem like a welcome newcomer due to the lack of family films other than Jumanji. It did decently with an estimated $25 million in 3,725 theaters or $6,711 per theater to take second place. It also received the best CinemaScore from audiences for the weekend with an “A-,” which should help it fare well through the month even with Marvel Studios’ Black Panther opening over the four-day Presidents Day holiday.

Third place went to Clint Eastwood’s new dramatic thriller The 15:17 to Paris, the real story of a group of soldiers who saved a train from terrorists. Reviews weren’t great and neither was its “B-” CinemaScore, but it still grossed an est. $12.6 million in 3,042 theaters, averaging $4,127.

After dominating the box office over most of January, Sony’s Jumanji: Welcome to the Jungle dropped to fourth place with a minimal 10% drop from Super Bowl weekend. The $10 million it made this weekend brings its running domestic total to $365.9 million, making it Sony’s third biggest blockbuster. Overseas, the Dwayne Johnson-Kevin Hart starrer has grossed $516.1 million, and the movie’s global total of $881 million puts it ahead of 2002’s Spider-Man to become Sony’s biggest hit globally. Not bad for a studio that seemed on the edge of collapse a year back.

Hugh Jackman’s portrayal of P.T. Barnum in 20th Century Fox’s The Greatest Showman dropped to fifth place with $6.4 million, down 17% to bring its domestic total to $146.5 million. This might be the musical drama’s last weekend in the top 5, but it has had an incredible run where its $8.8 million opening did not foreshadow the legs the film would have as it created avid fans.

Sixth place went to Fox’s Maze Runner: The Death Cure with $6.2 million followed by CBS Films’ thriller Winchester with $5.2 million.

Spielberg’s The Post, Cooper’s Hostiles and del Toro’s The Shape of Water rounded out the top 10 with roughly $3 million each.

Lionsgate and Pantelion Films’ rom-com La Boda de Valentina was released into 331 theaters where it grossed $1.1 million. Like Universal, they’re hoping for a big boost on Valentine’s Day.

Sony went Bollywood for the drama Pad Manwhich grossed just $740,000 in 152 theaters.

ShortsTV’s release of the 2018 Oscar-Nominated Short Films grossed $695,000 this weekend in 180 theaters, and you can read my review of the animated short films right here.

Alex Ross Perry’s ensemble dramedy Golden Exits (also from Sony with Vertical Entertainment) grossed $11,719 at New York’s Metrograph before expanding to other cities this coming Friday.

(Source: boxofficemojo.com. Figures represent estimated numbers at time of writing, and they may change.)

  | East Coast Editor
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Still quiet here.sas

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