Look for “The Emoji Movie” to Poop on “Dunkirk,” “Atomic Blonde” to Overperform

the box office-2

Box Office 7.27

 The Emoji Movie

$28.8 million


 $24.6 million

Atomic Blonde

$22.1 million

Girls Trip

$16.5 million

Spider-Man: Homecoming

$10.4 million

The Emoji Movie may star Poop, but it won’t open like poop at the box office this weekend. Sony’s animated movie and franchise hopeful is expected to win the weekend with nearly $30 million, which is pretty good considering its modest $50 million budget. Of course, this film is getting poopy reviews, which could cost it at the box office, where anything under $25 million would have to be considered a disappointment given the level of promotion afforded this ridiculous movie.

Christopher Nolan’s Dunkirk will be right behind it, and possibly give the kiddie film a run for its money depending on its second weekend hold. While I’ve heard of plenty of people returning for a second look at this stunning war movie, there are also a lot of diehard Nolan fans who probably rushed to see Dunkirk on opening weekend, so it could slip significantly in its second frame, though the film did continue to perform well this week.

Emoji AtomicSony/Focus

Atomic Blonde has its eye on the bronze medal, and I expect it to crack the $20 million-mark for a third place finish. Anything above that number would be gravy to the studio. This hard-hitting action movie from John Wick co-director David Leitch has been riding a wave of good buzz since it debuted at SXSW. While this week’s reviews have tempered expectations a bit, even the most discerning critics have been impressed by Charlize Theron and the physicality of her performance. Atomic Blonde won’t open as well as similar films like Salt or Lucy, but it was made for a price and should wind up a winner when all is said and done.

Girls Trip had a great opening weekend of $31.2 million and given the strong word of mouth surrounding this film, I expect it to drop less than 50% in its second frame. At 37 years old, Tiffany Haddish has become a breakout star, and I wouldn’t be surprised to hear reports of women seeing this film in groups for a second or third time. It seems like I’ve read/heard a lot more about “grapefruiting” this weekend, which is a testament to the raunchy gag in this movie. I wouldn’t be shocked if Universal announced a sequel soon…

Opening Weekend Current Gross Facebook Likes Tweets
The Emoji Movie N/A N/A 105,496 14,060
Dunkirk $50.5m $64.3m 52,860 742,686
Atomic Blonde N/A N/A 189,872 26,644
Girls Trip $31.2m $39.1m 22,840 169,693
Spider-Man: Homecoming $117m $259.3m 13,707 223,415

And finally, we’re predicting Spider-Man: Homecoming to edge out War for the Planet of the Apes this weekend, just like it did last weekend. A $10 million haul sounds like it’s in the right ballpark. The comic book movie has held strong all month, and Sony has to be delighted with how it has performed, given that the studio had an entire Spidey universe riding on its fate. War is a terrific end to the Apes trilogy, but the third film hasn’t performed as well stateside as its two predecessors.

Elsewhere, expect War for the Planet of the ApesValerian and the City of a Thousand PlanetsDespicable Me 3 and Baby Driver to round out the top ten, with Wonder Woman and The Big Sick jockeying for that last spot.

Rotten Tomatoes IMDb Metacritic
Critics Users Stars  
The Emoji Movie N/A N/A  N/A  N/A
Dunkirk 93 83  8.6  94
Atomic Blonde 77 N/A 7.2 65
Girls Trip 89  89  7.1 72
Spider-Man: Homecoming 92  90 8.0 73

Other notable new releases this weekend include Kathryn Bigelow’s Detroit, the inaugural release from Annapurna Pictures that goes wide next weekend; Al Gore’s environmental documentary An Inconvenient Sequel: Truth to Power; the bizarre yet charming indie Brigsby Bear starring Kyle Mooney; Vertical Entertainment’s A Family Man starring Gerard Butler; Magnolia’s comedy Person to Person starring Michael Cera and Abbi Jacobson; and A24’s drama Menashe, which explores the Orthodox Jewish community in New York City.

(Sources: boxofficemojo.com, rottentomatoes.com, imdb.com, metacritic.com. Tweets and Likes represent figures for this week only. Figures represent numbers at time of writing, and may have changed. Tracking Board does not report Rotten Tomatoes user ratings for movies that have not yet seen wide release.)

 | Editor in Chief
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Still quiet here.sas

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