Star and producer of the YouTube series “My Drunk Kitchen,” Hannah Hart, has signed a first-look deal with Lionsgate. Under the deal, she’ll be starring in and executive producing films, beginning with an LGBTQ romantic comedy, according to a report by Variety.
Hart has been a YouTube personality since 2011. Besides her Drunk Kitchen series, she also frequently collaborates with Grace Helbig and Mamrie Hart (no relation), whom fans have dubbed as the website’s “Holy Trinity.” Other than appearing in each other’s online videos, they have also starred in two films: 2014’s Camp Takota, at VHX, and last year’s Lionsgate film Dirty 30, both of which were co-written by Mamrie Hart.
Beyond the sphere of movies and YouTube, Hart is a New York Times best selling author with her book Buffering: Unshared Tales of a Life Fully Loaded, a collection of personal essays, as well as her Drunk Kitchen companion book, a parody self-help guide titled My Drunk Kitchen: A Guide to Eating, Drinking, and Going with Your Gut. Currently, she is in production on a travel and food show on the Food Network.
This deal continues to showcase the increasing power and influence that YouTube stars have. In October, Helbig signed an overall deal with Lionsgate and the announcement of Hart’s signing comes days after Disney’s Maker Studios dropped YouTuber PewDiePie and YouTube canceled his series “Scare PewDiePie” after anti-semitic “jokes” appeared in his videos.
YouTube stars have been a thing for years, but it’s only been recently that they’ve moved beyond the realm of free online videos to bolder ventures.
In this deal, Hart expresses a desire in “working together … to bring more inclusivity and diversity into storytelling overall.”
She’s repped by UTA.
Anya Crittenton | Associate Editor
This news was first reported by Variety.