Set in 1947, the film examines how Pepsi CEO Walter Mack hired National Urban League staffer Edward F. Boyd to assemble an all-black national sales team to focus on the overlooked African-American market.
THE COLOR OF COLA
In 1947, Pepsi CEO Walter Mack hired National Urban League staffer Edward F. Boyd to do something no major American company had done before — assemble an all-black national sales team to focus on the overlooked black market.
In the late 1940s, Pepsi CEO Walter Mack hired a group of African-American men to change the face of American business.
