Neil Turitz

All articles written by Neil Turitz.

The Great Wall ExcerptThere are certainly more than a few movies that do bad box office because of marketing failures, but what dictates a successful marketing campaign? Neil Turitz examines examples of good and bad movie marketing choices to determine why some are more successful than others.

founder excerpt With strong central performances The Founder should have been an awards season contender but with a January dump and little fanfare the project looks to be forgotten. Neil Turitz examines what went wrong.

DeadpoolDeadpool was one of the best pictures of the year, but will the Academy deter from their usual practice of voting for award-bait drama films and nominate this wisecracking superhero flick? And if it does, will it mean anything to the larger landscape of blockbusters and the Oscars?

excerptAll the things you can skip, ignore, or otherwise pass up in the coming months of 2017. A look at some of the potholes and unfortunate entries on the road ahead, a sort of heads up for the 2017 equivalents of your Ben-Hurs, your Collateral Beautys, your Jack Reacher: Never Go Backs, your Alice Through the Looking Glasses.